This morning, I received the following email from one of my contacts:
Dear All
Ericsson are distributing free laptops for their brand promotion.
They are hoping to increase their popularity and sales with this campaign.
All you need to do is send an email about this promotion to 8 people
and you will receive an Ericsson T18 laptop. However if you send an
email to 20 people or more you will receive a Ericsson R320 laptop.Kindly ensure that you cc to xxxx@xxxx.co.uk so she will know you
have sent the email.
In accordance with the instructions, this was copied to a number of the sender's other contacts whose email addresses were there for everybody to see.
As this was a 'forwarded' email, I could also see a couple of dozen contact addresses propagated by the previous sender in the 'chain'.
Apart from any other issue, distributing large batches of email addresses in this way will inevitably increase the volume of unwanted email received by each one—I regularly receive emails which reveal the sender's entire contact list which could easily be 'harvested' for marketing purposes.
Unless there is a specific reason for disclosing the identity of one recipient to another, you should always use the 'blind copy' (Bcc) facility available with most email services.
With regard to the original offer of a free lap-top, this is about "as realistic as a British MP's expenses claim".
What's happening here is known as a ‘Denial of Service’(DOS) attack—a mischievous attempt to generate large numbers of emails which will clog-up the system generally and could well overwhelm the email servers of the named recipient (Ericsson, in this case).
Microsoft are also a regular target of this prank—for example, it is suggested that they will pay-out hard cash if you help to test the email system.
It’s also possible that passing-on this sort of stuff will come back to 'bite' you—with the growing use of automated anti-spam services, you could easily be identified as a source of unwanted email which might well result in all of your email being blocked or even the withdrawal of your internet service.